In our elective Media Planning we were supposed to create a product and plan the marketing strategy. In a world where the ability of organizing and planning the next steps of a project is more and more important, this helps to save money and resources.
In our group we concentrated us on the support of a musician. How can we get him in the charts, how can we plan his next steps and what will that cost? What role will have the social marketing and how will this help us to increase his fanbase?